Now showing items 1-1 of 1

    • Bank Premiums and Giveaways 

      Uhl, Terry L. (Creighton University. Omaha, Nebraska, 1971)
      The concept of using premiums and incentives to attract customers is far from new for business in the United States. In fact, the idea is quite old. Industrial marketeers pioneered premium merchandising in the pre-Civil ...