The Fable of Aesop’s Fables
The Fable of Aesop’s Fables. Rand McNally advertisement in the May 1962 edition of "Time" Magazine. 8” x 11”. $8 from Karen Vogel Design, May 10, '03.
The advertisement plays on the circumstance that no one really knows if Aesop actually composed the fables attributed to him. The publishers promise to other authors a way to avoid this predicament. The image on the advertisement features characters from Aesop’s classic fables.