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dc.contributor.authorFolsom, Ralph H.en_US
dc.contributor.authorTeply, Larry L.en_US
dc.date.accessioned2015-11-09T19:44:50Z
dc.date.available2015-11-09T19:44:50Z
dc.date.issued1988en_US
dc.identifier.citationRalph H. Folsom & Larry L. Teply, A Reply to Swann and Palladino's Critique of Folsom and Teply's Model Survey, 78 Trademark Rep. 197 (1988).en_US
dc.identifier.issn0041-056Xen_US
dc.identifier.issn0041-056Xen_US
dc.identifier.urihttp://hdl.handle.net/10504/73601
dc.description.abstractThis article is a reply to a critique of the authors' model survey relating to generic names and brand names in trademark litigation. The article lists several critiques by two leading members of the trademark bar and responds to each of those critiques. The article starts by discussing the primary significance test, which in general, describes how to determine whether the primary significance of a word is a generic term or a trademark. It then moves on to explain how the primary significance test should be applied when consumers understand a word to be both a generic term and a trademark. The final areas that the article covers are the role of potential consumer confusion in the primary significance test, how the survey should be conducted, and what should be included in the survey.en_US
dc.titleA reply to Swann and Palladino's critique of Folsom and Teply's model surveyen_US
dc.typeJournal Articleen_US
dc.description.volume78en_US
dc.title.workTrademark Reporteren_US
dc.description.pages197-208en_US
dc.subject.fastTrademarksen_US
dc.subject.fastTrademarks--Law and legislationen_US
dc.url.fasthttp://id.worldcat.org/fast/01153892en_US
dc.url.fasthttp://id.worldcat.org/fast/01153903en_US
dc.date.year1988en_US
dc.date.monthMarch-Aprilen_US
dc.description.issue2en_US
dc.program.unitSchool of Lawen_US
dc.url.link3http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1716532en_US
dc.url.link1https://www.heinonline.org/HOL/Page?handle=hein.journals/thetmr78&collection=journals&id=213en_US
dc.contributor.cuauthorTeply, Larry L.en_US
dc.identifier.viafhttp://viaf.org/viaf/21026584en_US
dc.identifier.isnihttp://isni.org/isni/0000000117497381
dc.identifier.wcihttp://www.worldcat.org/identities/lccn-n82076848/en_US
dc.identifier.ssrnhttp://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1582904en_US


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