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dc.contributor.authorFolsom, Ralph H.en_US
dc.contributor.authorTeply, Larry L.en_US
dc.date.accessioned2015-11-09T19:44:51Z
dc.date.available2015-11-09T19:44:51Z
dc.date.issued1988en_US
dc.identifier.citationRalph H. Folsom & Larry L. Teply, Surveying "Genericness" in Trademark Litigation, 78 Trademark Rep. 1 (1988).en_US
dc.identifier.issn0041-056Xen_US
dc.identifier.issn0041-056Xen_US
dc.identifier.urihttp://hdl.handle.net/10504/73602
dc.description.abstractThis article discusses the primary significance test that is used when determining whether a claimed trademark word should receive trademark protection or should be considered a generic term. The usual way to determine the primary significance of a word is to use consumer surveys, allowing the public to say how it perceives the disputed word. The authors in this article focus on how many surveys allow the consumers to choose only between whether a word is primarily generic or primarily a brand name. The authors criticize this approach, arguing that the consumers should be able to determine that the word is both a generic term and a brand name, or what is called a hybrid word. Therefore, the authors present a new model consumer survey that incorporates this hybrid result. The article goes into detail of how the survey should work and how the results should be analyzed, including what type of remedies and protections a hybrid word should receive.en_US
dc.titleSurveying "genericness" in trademark litigationen_US
dc.typeJournal Articleen_US
dc.description.volume78en_US
dc.title.workTrademark Reporteren_US
dc.description.pages1-31en_US
dc.subject.fastTrademarksen_US
dc.subject.fastTrademarks--Law and legislationen_US
dc.url.fasthttp://id.worldcat.org/fast/01153892en_US
dc.url.fasthttp://id.worldcat.org/fast/01153903en_US
dc.date.year1988en_US
dc.date.monthJanuary-Februaryen_US
dc.description.issue1en_US
dc.program.unitSchool of Lawen_US
dc.url.link3http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1716531en_US
dc.url.link1https://www.heinonline.org/HOL/Page?handle=hein.journals/thetmr78&collection=journals&id=17en_US
dc.contributor.cuauthorTeply, Larry L.en_US
dc.identifier.viafhttp://viaf.org/viaf/21026584en_US
dc.identifier.isnihttp://isni.org/isni/0000000117497381
dc.identifier.wcihttp://www.worldcat.org/identities/lccn-n82076848/en_US
dc.identifier.ssrnhttp://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1582904en_US


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